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12 Tips For A Successful Affiliate Program
by Ken Hill
1. Look around at other competing businesses that offer
affiliate programs, and think of ways that you can make
your affiliate program more attractive.
2. Pay your affiliates well for their efforts.
If you're thinking about offering a 10% commission for
sales of your product and a competing business is paying
a 50% commission for referrals, you'll lose affiliates
to your competitor.
3. Make your affiliate program more lucrative by offering
residual commissions.
This is an excellent choice if you offer a product that
is paid for on a residual basis such as webhosting or
access to your membership site.
4. Offer lifetime commissions.
Your affiliates will see the power of lifetime commissions,
and work hard to promote your business and send you more
sales.
5. Make your affiliate program two-tier.
Reward your affiliates by giving them a commission on
the sales of people they refer to your affiliate program.
6. Don't leave your affiliates out in the cold.
Provide your affiliates with lots of sales items that
they can use to successfully promote your products.
Some items you could offer your affiliates:
* e-zine ads (sponsor ads, classified ads, 2 liners)
* signature file ads
* sales letters/solo ads
* brandable ebooks
* sample recommendations
* email courses
* your articles that they can reprint with their affiliate
URLs in your resource box.
7. Be quick to respond to your affiliates' emails.
An easy way to lose your affiliates is to not respond
to their questions in a timely manner, or to not respond
to their e-mails at all.
It shows that you don't value them, and since their are
tons of other affiliate programs, you would be losing
potentially very good affiliates to other businesses.
8. Provide your own tips and advice.
Follow up with your affiliates with tips and strategies
that they can use to increase their commissions.
9. Reward your top affiliates with higher commissions
and bonuses.
You'll be able to achieve more sales over the long term
because your top affiliates won't jump to another affiliate
program where their efforts are more appreciated.
10. Publish an affiliate's newsletter.
Your affiliate's newsletter will help you to share your
tips with your affiliates, and keep them going in the
right direction.
You could also use your newsletter to keep your top affiliates
excited about your program.
Some effective ways to do this are:
* Share what your top affiliates do to earn big commission
checks.
* Showcase their sites and tell why their sites sell.
* List your 5 or 10 highest earning affiliates for the
month.
11. Track your affiliates' sales accurately.
Your affiliates will find out if they send you customers
and you don't credit them with their commissions.
Your affiliate program will lose credibility and you'll
end up losing your affiliates as word gets around.
12. Participate in affiliate marketing forums.
Share your valuable advice and expertise with the members
of the forums you participate in.
Include your signature file that promotes your affiliate
program, and always follow the rules of the forums you
join.
About The Author
Article by Ken Hill. Want To Start Your Own Profit Driving
Affiliate Program? Power packed solution has what you
need. Includes affiliate program software, shopping cart,
ad tracking and easy e-zine management. Automate your
online business today at: http://www.scstats.com/r.cfm?i=5029
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